How to use listening strategic growth activities, Strategic Thinking for Your Business

You've probably heard some variation of proverbs and quotations that indicate that we should listen more than talk. For example: Mark Twain said: "If we were to talk more than listen, we would have two mouths and one ear." An old German proverb: "A man has two ears and one mouth so that he hears and speaks very little.

And to follow up on listening more than talking, I want to add that we must do more than listen - we need to hear and understand. I've seen too many advertising and public relations campaigns touting the virtues of a business organization, and / or individually as a good listener. I think this is only part of what is necessary, if you listen and hear, and if your hear and not understand, will not be very effective. So when I say "strategic listening," I mean to include the hearing and understanding also.

Listening is especially critical in strategic corporate communications and marketing. To reach the goal of becoming a good listener is strategically important to always ask intelligent questions prepared to ask the person or people you're talking about business. Your questions should demonstrate that they have made an effort to get to know and understand a customer, client or potential client business. Your questions should get the person or people who talk like you can really get to know them and their business.

If you can not ask the right questions, the, client or potential client will inform you of such things as: business their frustration or pain, what they really want and how they really want, what is important and what is not important to them; or not fit your ideal profile of the client if they have the financial resources to engage your services and / or buy your products and much more.

And as a follow-up to these questions, other questions to further develop their answers. For example, you could ask them questions like: What have you tried before? Why not work? If the decision were up to you, what would you do? Which would seem perfect to you? You're talking with others about this project and if so, who? What is your timeline for your project? And basically I keep asking questions until you can make a judgment on what the solution or the first step should be. You want the, client or potential client to feel that you have met a trusted advisor, rather than someone offering a "sales pitch."

Strategic Listening is very important and it is really fundamental to the success of you and your business. One research study, "Increasing the effectiveness of marketing in professional services firms," ​​concluded that "listening to customers and respond to what they say" is the key to marketing effectiveness. When you listen you can gain a strategic advantage of being able to make adjustments based on what you hear and understand. Imagine how much more effective and successful you and your company can be if you ask the right questions, listen, hear and understand the answers. And then follow up with your approach to your clients, customers and prospects based on these answers. This will be much more effective to provide a step "canned" sales and losing the opportunity to meet their needs, concerns, problems, goals, challenges, problems, threats and opportunities.

Your Strategic Thinking Business Coach encourages you to fully realize the benefits of business coaching to listen in a strategic way to manage and grow your business. To learn more about how a strategic thinking business coach can facilitate and guide you in this effort, please contact Glenn Ebersole today through his website or via email at http://www.businesscoach4u.com to jgecoach@aol.com