Direct Marketing with postcards

While the Internet and its capabilities has certainly played a central role in recent decades, the ways of the old school to reach the base of potential customers are still very valid. Direct marketing with postcards is a popular and cost effective method to get the word out about your products and services. Although it is not very complicated, you'll see the best results, follow some simple rules of thumb.

There are many advantages to using postcards as a means of direct marketing. First, spam is more easily identified and often the message is discarded before it is seen by most of your targeted demographic. With a postcard, there is nothing to obscure the message you are trying to send and is much easier to capture the attention of a client while sending the message. Moreover, they are much more convenient to send. Shipping costs are almost half of what would be needed to send a full-sized brochure or press release.

There are some common mistakes that are made during the design of a postcard marketing campaign. The most common is to overload the small space with too much visual clutter. While you may have a dozen pictures that are in the running for the design, you should definitely err on the side of less is more. Visual clutter is overwhelming and will cause the cards to be discarded before the message is never received. One or two quality photos should be selected that will focus on text content and promotion. This leaves the clear message of intent and benefits can be identified at a glance.

If you find yourself with more images and ideas that you have the space for, you can certainly understand different models in your mailing campaign. Maintaining a balance between images and text on each one and ensure that the message is similar. You can then monitor the effect of each and use that data to further refine your next marketing campaign.

Another technique to use for sending a promotional mailing with a canvas smaller is the possibility to monitor the effect of each wave of cables. One of the best ways to do this is to include a coupon or offer a special offer if the customer calls your home office. This provides a real-time feedback that can not claim to Internet marketing. Although not a problem to monitor how many people are seeing the Internet or reading an ad, is much more difficult to determine its effectiveness. With postcards, you can be sure that every dollar marketing reaches the intended audience and see how many return customers as a result of the effort.

Finally, it is very likely to work with a graphic design or marketing company to get your cards out the door. While certainly knows more about its products and services, so as not to be locked into any particular idea that you neglect to follow the advice of experts who have assumed. They are in business to create an attractive design and emotional, so use at your best advantage .......