E-Commerce Web Design Made Easy

Considering the newness of the Internet and World Wide Web, it is safe to say that almost everyone who has purchased online gained their understanding of online commerce. "Dirt-side" commerce transactions have structural orders, schematic, and semantic features that do not fully map to the different medium of the web, and in this vacuum of mapping that causes the problems experienced by users attempting to make purchases online, if problems stem directly from usability flaws or unmet expectations.

The trade is a transaction between two parties play the role of communication very familiar: buyer and seller. For trade to occur, someone has to make the sale, and someone has to make the purchase, and these two entities must share some basic knowledge of how the transaction is generally due to flow. Ecommerce websites can not just make products available to be purchased (the surface of it, they will buy ...), these sites must have their share of role-playing the business transaction.

Ecommerce Web sites must pay attention to how you communicate. Ecommerce sites play the role of salesman, trying to convey two messages to potential buyers: "Buy from us" and "trust us". The impact of these explicit messages, however, is often corrupted by contradictory messages implicit in the creation or distracting the flow of the site navigation, page layout, visual continuity and information space.

Users come to trade online with some key experiential understandings of the characteristics of traditional commerce.

Identity. Customers can easily authenticate the identity of a merchant by simply walking into a brick and mortar store. Shopping can be members of a community and neighborhood, may be part of everyday customer. There is the reality of a physical store that no amount of HTML can never match.

Immediacy. Customers can touch and feel and keep the goods. Tactile signals can drive the decision to buy. A transaction that is face to face is usually straightforward: your communication with the trader is in the hands of a third or technology (such as ordering by phone).

Value. The voice at the center of the trade transaction - the product, service or property to be sold / bought - has some kind of value. Its price is determined and validated through the execution of the transaction. The seller agrees to a sale price and the buyer agrees to a purchase price. The value of an element, in particular the relative value of an element has for the buyer, is much easier to assess whether this element is at hand.

A transaction is a transaction commerce communication, ie, if two parties engage in a business transaction - buying and selling something - then the event is actually based not only on trade in goods but also linguistic and social role-playing. Commerce is governed by social rules (in any culture, a seller follows certain rules of behavior that are different from the rules of buyer behavior), and linguistic rules (some words, gestures and tones have a specific meaning to a discussion of purchasing something).

A commerce transaction has two roles: buyer and seller. Each of these roles has its own agenda, but the logical assumption of a commercial transaction is that both sides want to work together to find a mutually acceptable solution. Each of these roles has a set of beliefs and expectations about its purpose and agenda in a transaction, as well as the beliefs and expectations about the role of other, well, role.

For commerce sites to be successful, must be aware of all the messages you are sending to users and potential customers. Commerce can not simply declare that they have a better or more reliable if emerging ideas that contradict these messages. Users can get on these contradictions, though they can not understand what they are reacting.

"Buy from us"

The basic goal of a commerce site is to sell something, a product or service, even if the company is launching a commercial site has other objectives, such as creating an online presence, a commercial website is a place for the sale. Commerce to use some powerful tools and techniques - including merchandising, advertising, and reviews - to focus the message "buy from us," make it louder, and make it more attractive to the user.

"Trust us"

If the basic message of each site of business is "buy from us," the highest level of message - the message destination - is "trust us". Users should not buy from a site unless they are satisfied that the site is reliable. As with the perception of a user of the simple message "buy from us", users process multiple signals explicit and implicit in assessing the reliability of a site, but trust can be a hard sell .......