Thursday, August 30, 2012
7 Sales Letter Writing methods anyone can use to write a Letter Throat Grabbing Sales
Conceptually, writing a sales letter is one of the most difficult things the average person can try to do when starting any type of online business.
The thing is, when that same person applies these seven tricks, writing a sales letter can become as simple as writing an e-mail to a friend.
Here they are ...
1. Read other sales letters. Sounds simple, but quite many people that I interviewed over the years have shared this defect. They do not read other sales letters. It 's like trying to ride a bike without ever putting your but cycling and riding. And 'possible? No, and neither is learning how to write a sales letter without reading and understanding how sales letters are written.
2. Swipe other sales letters. I'll probably get a tongue lashing for this but who cares! From junk mail that comes in the form of sales letters or those little booklets are really a sales letter in disguise in the mail you can start a swipe file of your choice. So save all the pages of websites that try to sell similar products or even non-similar products. You'll know a sales letter when you see one. Save them in a folder called "Swipes." Read and try these language patterns and phrases that you can use and modify to meet your product or service.
3. Start writing the titles. Headlines are the most important elements of any sales message or sales letter. Write between 10 and 50 titles for sales letter following the ACES principle. Attention, curiosity, excitement, specificity. For more information A.C.E.S. Google search for an article titled "How to write a headline that convert more visitors into customers."
4. Email to a friend. In other words, write the sales letter, as if you are writing an emotional letter to your best friend about your product or service. Keep writing and do not stop to correct mistakes until you can write more. If you use informal language, so be it. Anything that makes your sales letter seem more personal will make it more exciting.
5. Write short sentences and paragraphs. Keep paragraphs short and simple, will help to increase the number of readers of your sales letter. The easiest seems to read the more likely they are to read and buy your product! People are lazy, make it easy. Please note ... I did not say, make your sales letter short, I said, "Keep your sentences short."
6. Use subtitles. The subtitles are like mini titles. Heck, many of them are actually the titles you have previously written. Just make sure they work perfectly with your copy. Subtitles are used to break up long copy and drag people deeper into your words. Especially people who are skimming your copy. Online, it is also a way to relax the eye and give your sales letter more 'optical appeal'. Subtitles can be interesting statements, confusing statements or positive reinforcing statements about your product or service.
7. Use a postscript or two at the end of your sales letter. Two of the most important places on any sales letter and the two that are read most often are the headline and the PS It seems strange, but the truth is, as I said before, "People are lazy!" Many simply do not have the time or patience to read your sales letter in order to read the primary and it is interesting to them, read your PS So be sure to restate the offer in your PS and you also, apply a tactic scarcity of getting your reader to act immediately.
These seven tricks are by no means an exhaustive list of methods for writing sales letters, but they can and will help you improve your copy and improve your product sales at breakneck speed. Apply today and profit fast! ......
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Wit in your Sales Order Letter its important to offer a reason for your letter.
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