New Trends In Media Advertising

Here are some of the most interesting:



- Tables of foods from the aircraft: used food trays located in the back seat of the aircraft to broadcast content created by a publishing combined with advertising. Now, those passengers can simply lower the trays of food from their seats and enjoy a reading during this unique time of inactivity. It is similar to paper tablecloths with news that we see in some restaurants menu.



- Products in a supermarket in Second Life: The multinational Kraft has a portfolio of 70 new products, which debuted in a virtual supermarket in Second Life. With this strategy, the advertiser will also be transferred to the virtual world in which consumers can learn recipes and receive product information on their mobile phones, although no products may be tested.



- The bathroom as support: There are many examples of advertising in public toilets, for example, the company advertised Publicis Toronto Rodger phones with video, and what better way than in a bathroom, where people usually look in the mirror retouching and, incidentally, to see how your face is in the most modern mobile phone market. There are also toilets and a house decorated to promote a brand wipes Kleenex. "With them, you will feel at home", this was the slogan used to make them known, and for this, public toilets decorated to resemble those of a conventional home.



- Food canned Pop Art: This is a novel way to present a gift certificate for use in restaurants comes as Pop Art Tin. The tin should be open to the traditional way, but inside there is no food but a gift certificate for a tasting menu for two that can be redeemed at any of the restaurants in the chain.



- Eggs in support: what began as an idea to get ensure the freshness of eggs by the individual marking the expiration date was reoriented towards marketing also. And, for a few years, we can disseminate messages reach millions of people in a fresh and original. It's a way that the target audience really has the mark in his hands and was present in a more tangible and close.



- Entertainment on your mobile: Used by exhibitors at trade shows, shops, business meetings, you can download multimedia content to mobile bluetooth, and this allows the organizer to know the location of the attendees and follow the influx of people. For example, Nike allowed in a store to download an interactive application including a video of Ronaldinho, making sure your name and their association with the sport, stay in the mobile transmit many fans and many more .



- Potatoes Pringles: this action, each potato was printed in a different joke. On the website of this product to the consumer is encouraged to propose possible entries for the potatoes. He even was thinking of a number of standard questions to be published in Trivial potatoes.



- Advertising on sugar cubes: Four television network is looking lately novel to hit stands and surprise his audience. In order to reach a younger audience, put into circulation four sugar cubes in 141 university cafeterias with the image of thirteen programs and series of the chain.



- The human body as a support: Beyond the traditional ad man, we find agencies that provide advertisers with the human body as a support. Forehead, hands, arms, back, torso ... any body part is likely to become support if it meets the requirements of visibilidad.Por example, swimmer David Meca made advertising support for a campaign of Canary bananas in his torso.



- The subway stairs to supplement the advertising campaign for the new movies. When to go down the stairs to the subway do not see it but when you have before you climb the stairs, then I can see the magnificent puzzle that form and surprisingly find the announcement of the last movie you are about to open.





All these supports and campaigns in order to capture consumer attention, attract new customers who are surprised by the media, remember and, when they need to get that product or service that the brand has surprised them is their choice or one of the possible options. Almost anything goes to get it!



Author:

Sivana, Marketing Solutions