Empowering Customer With A Business First Class First Class

When was the last time you looked in the mirror your business? What did you see? Do you see a bargain basement type of consulting service or was reflected back to your show the cream of the crop consulting business? In recent months I have studied many small businesses and buying services and goods cheap in relation to pay top dollar for the best products and quality services.

I purchased a pair of shoes from a store with no name shoes off, you know those shopping centers in North America a few years ago. I think I paid about $ 40.00 for a pair of dress shoes that were made from artificial leather. In the coming weeks these shoes wore out at an alarming rate, the heels are down to zero very quickly and caused some minor discomfort with my back and feet. Needless to say I needed another set of shoes quickly, this time I decided to invest in a great pair of shoes from a retailer that sold only the best quality products. Being an IT consultant I do a lot of walking around the center of our meeting with clients during the workday, so I welcomed the higher quality product.

The next pair of shoes was an investment of about $ 250.00. Why do I say from the investment of buying? Three years have passed and I still have those shoes, and I recently had to re-invest an additional $ 40.00 to resole them. I invested $ 290.00 over three years for a pair of shoes of great quality that will continue to last for many years to come. In the long term by investing in better quality has actually cost me less than going for the cheaper alternative, which would have been $ 40 x 10 to be forgiven by the party.

Do not you look at the business services in the same light? Are you the discount shoe store or over the end? What would happen to your business if you played the first class in a crowd? What kind of customers you attract? At that time customers would stay away from you? These are difficult questions for the consultant average response, however, for the health of your business, but you need to go through this exercise.

Many small businesses in today's global marketplace need a systems consultant who plays with the best, you know what the best solutions can do for a business and understand the distribution of the right solutions can do for your business. Just like my shoes, companies today must invest in first-class technology and also invest in the best solutions partner. The cheaper alternative just does not cut into the world more connected.

Small Business today can not afford downtime due to not having the right services and solutions, however, is alarming how many businesses still rather buy the cheaper alternative instead of investing in the solution. These are the customers you want in your company? Successful leaders and IT solution providers have a crystal-clear view of who they want to do business with.

Small Business IT professionals must be very clear about the customers who want service, as well as offering first class service, customers must first class. When you have this image of your ideal customer crystalline, then you can take the next step forward to invest in the right technology partners to help you start playing with the best. There are a number of technology companies in the world today, ranging from cheaper, low-cost alternatives to the cream of the crop technology partner. Where do you want to play?

There is always room for all the levels, however, the leading Microsoft Small Business Specialist and IT professionals who choose to go first class will enjoy a business that is rewarding, fulfilling and gives their style of life that breeds success. Those IT professionals who choose to play with "bottom feeders" will fight and work harder and have a revolving door of customers as their most economical solutions fail in the market and their clients graduate to a more recent standard.

For those partners looking to move to the next level there are a number of places to turn for help to move up to play with the best. Mentoring, business coaching and peer groups exist all over the world to work with you in achieving your business and life goals.

Do not be afraid to let customers know your standards when you decide to play first class worldwide. Your message should be very clear on all corporate messaging, marketing, sales literature and any other documents that your business sends. Do not be afraid to say no to business out there who do not appreciate the services the company can offer to them or do not want to play by the rules of engagement. It 's extremely important that the company has a clear and defined client. When you are clear on the clients you want, you will start to appear and when this happens we will create a satisfactory business .......